Synchronized Production

The APC programme adopts a synchronised, cluster-based, market-oriented production approach to enhance the productivity and income of smallholder women farmers. High-value crops are systematically selected based on farmers’ suitability, agro-ecological conditions and market demand. Common nurseries or entrepreneur-led nurseries ensure the timely availability of quality seedlings, while synchronised, batch-wise planting helps coordinate production and generate marketable surpluses. Productivity is further enhanced through improved technologies and appropriate crop-management practices, alongside the promotion of Non-Pesticide Management, with a target of covering 40% of participating farmers. Crop sowing and planting are strategically scheduled to align harvesting with favourable market windows and improve price realisation. These interventions, combined with efforts to bring traders and buyers directly to farmers’ doorsteps, strengthen collective marketing, reduce transaction costs and improve market access and returns for women smallholders.